You want to...
Improveyour Google CPA
Exhausted by the time and money you've invested in Google ads?
Click the box below that describes your world right now - let us help!
Discover how we can reduce your CPA ↓
Fix your problem yourself
Three ways to reduce your CPA
Pause weak keywords
Don't get attached to high cost keywords, hoping that tomorrow will be better.
Invest in an external audit
Highlight major opportunities for improvement with an objective assessment.
Leverage remarketing
An opportunity that's missed by many. Sieze the chance to bring people back.
Reducing your CPA
Getting more for your money
Cutting the cost of customer acquisition makes you more competitive. But making a real difference to your CPA involves more than a few hacks. Getting customers for less takes time and here is how we do it.
1.your Google Ads Goals
You want customers for less, but how? The steps to a profitable Google Ads campaign are:
- Targeting your ideal customers
- Getting to them at the time
- Persuading them to buy
2.Detailed Google Ads audit
Your success starts by building on what has already performed well. We assess:
Our comprehensive assessment enables us to compose a clear plan forward.
- The keywords you're targeting
- The audience you're attracting
- The customers who convert
Our comprehensive assessment enables us to compose a clear plan forward.
3. Competitor analysis
Using leading industry tools, we:
- Detect where your competitors focus
- Discover their market share
- Determine what's working for others
4.Your Google Ads Strategy
Constructing a clear, actionable plan enables your business to have direction. Our detailed strategy identifies:
- Steps for a profiable campaign
- New keyword opportunites
- Recommended bidding strategies
- 12 month action plan
- Key performance indicators
5. Implementing your strategy
We activate the plan, which includes:
- Restructuring Google Ads setup
- Strategically adjusting bids
- Adding new audiences
6. Monitoring the outcomes
Google Ads run in a dynamic environment, demanding constant refinement. This includes:
- Checking key data points
- Assessing implication of results
- Amending as appropriate
7. The missing link in CPA
Get ultimate campaign profitability by optimising the lifetime value of your customer. Unlock this by:
- Drawing customers back with display remarketing
- Building trust with customers, so they spend more
- Entice customers to become your brand ambassadors
Want to talk to someone?
We're here to help you grow sales
Which of the two boxes describes where you are at right now?
Case studies
How we've done it for others
Yas
Managing Director, London
Helen
Small business owner, Scotland
Resh N
Business Owner, Doset
Get answers
Frequently asked questions
In summary - it stands for Cost Per Action, and is often referred to as Cost Per Acquisition.
In detail - If used correctly, this allows you to make better decisions. That's because it's capturing the cost associated with a specific action. Typically it represents your cost per sale.
In detail - If used correctly, this allows you to make better decisions. That's because it's capturing the cost associated with a specific action. Typically it represents your cost per sale.
In summary - by assessing your current activity and devising an improved strategy.
In detail - we have a seven step process that starts with understanding your goals and includes an audit and competitor analysis. From this we develop and deliver a strategy, monitor results and bring continuos improvements.
In detail - we have a seven step process that starts with understanding your goals and includes an audit and competitor analysis. From this we develop and deliver a strategy, monitor results and bring continuos improvements.
Get in touch
Let's talk aboutyour project
The sooner you partner with a digital marketing agency, the sooner you’ll start seeing results. Book your call to start the conversation today.