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Improveyour Google CPA
Exhausted by the time and money you've invested in Google ads?
Click the box below that describes your world right now - let us help!
Discover how we can reduce your CPA ↓
Fix your problem yourself
Three ways to reduce your CPA
Pause weak keywords
Don't get attached to high cost keywords, hoping that tomorrow will be better.
Invest in an external audit
Reducing your CPA
Getting more for your money
Cutting the cost of customer acquisition makes you more competitive. But making a real difference to your CPA involves more than a few hacks. Getting customers for less takes time and here is how we do it.
1.your Google Ads Goals
You want customers for less, but how? The steps to a profitable Google Ads campaign are:
- Targeting your ideal customers
- Getting to them at the time
- Persuading them to buy
2.Detailed Google Ads audit
- The keywords you're targeting
- The audience you're attracting
- The customers who convert
Our comprehensive assessment enables us to compose a clear plan forward.
3. Competitor analysis
Using leading industry tools, we:
- Detect where your competitors focus
- Discover their market share
- Determine what's working for others
4.Your Google Ads Strategy
- Steps for a profiable campaign
- New keyword opportunites
- Recommended bidding strategies
- 12 month action plan
- Key performance indicators
5. Implementing your strategy
- Restructuring Google Ads setup
- Strategically adjusting bids
- Adding new audiences
6. Monitoring the outcomes
- Checking key data points
- Assessing implication of results
- Amending as appropriate
7. The missing link in CPA
- Drawing customers back with display remarketing
- Building trust with customers, so they spend more
- Entice customers to become your brand ambassadors
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How we've done it for others
Frequently asked questions
In detail - If used correctly, this allows you to make better decisions. That's because it's capturing the cost associated with a specific action. Typically it represents your cost per sale.
In detail - Using the 10% principle above, if your revenue is £200k a year and you're looking to grow, you’ll be wanting to invest around £20k per year. Not all of that would necessarily come to us, but that gives you an idea of the budgets we work with.
In summary - yes, we provide a Google Ads audit service.
In detail - our audit analyses your campaigns in detail. We do this with a variety of industry tools, as well as our own knowledge and experience. The outcome is a thorough report that highlights opportunites for improvement.
In detail - one of our clients went from zero online income to £10k in just two months - effectively transferring their entire revenue from event-based to ecommerce.
The speed at which you’ll see campaigns start delivering depends on many factors, not all of which are under our control, or even yours. Typically, PPC and SEO campaigns take at least 3 months to start bringing in meaningful results.
In detail - we have a seven step process that starts with understanding your goals and includes an audit and competitor analysis. From this we develop and deliver a strategy, monitor results and bring continuos improvements.
In detail - PPC, SEO, social media, content marketing, Google Ads, website design, Facebook advertising, email marketing, remarketing, UX, influencers and much more. Because our aim is to grow your business, our approach is to choose the services that serve you best.
In detail - we thoroughly research what you sell and who you sell it to. From this, and based on our knowledge and experience, we determine which options will be best for bringing you customers.
Be wary of any digital agency that does, particularly if they promise high growth in the early days.
In detail - building successful campaigns, whether SEO, PPC, social media or something else, will typically take a few months to bring in results.