5 communication errors that kill business

Communication is key to business success ​ The most profitable businesses are fantastic communicators. This works all the way down from the likes of Apple to the local plumber who's always got a six month waiting list. But no business is a perfect communicator and many make serious mistakes which are losing them hundreds or thousands of pounds a da...
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Do I need the last word in every Facebook conversation?

Be responsive with your customers  ​ This is a question I've heard several times recently, which is why I'm addressing it. Actually, the question is usually phrased as: "How do I have the last word in a private message conversation on Facebook?" And it's not from people who want to have the final say in an argument. The short answer is: You do...
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How to keep people looking at your website for longer

Your website won't bring the results you want if it doesn't answer the question. ​ What question?  The one in the visitor's mind when your site springs into view on their browser. They won't have found their way to your website by accident. They'll have come with a purpose and behind that purpose is a question. For a few precious seconds, you'...
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