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If you want to make new business contacts, get noticed as a specialist in your field and attract new leads, you should be on LinkedIn.
And you should be engaging in, and initiating, conversations.
I appreciate this is easier said than done. In my experience, many people are a little wary of posting on LinkedIn because they're nervous of saying the 'wrong' thing. It has a reputation as being a more professional network than, say, Twitter or Facebook, provoking more caution than is necessary.
I encourage you to become more active in your LinkedIn engagement, and I want to share with you some tips on how to do that. Not in my own words, but in the words of some other LinkedIn users.
Here's the post that inspired me to put together this blog post. It's from LA-based Roger Wilkerson. I like this because it's presented as an easy-to-follow list:
Roger Wilkerson LinkedIn post:
Do you have a strategy for engagement?
I like this one from UK-based Nigel Cliffe, because when I go into LinkedIn, I want to see meaty content that informs and inspires me. He's also making use of hashtags.
Nigel Cliffe LinkedIn post:
Are you on LinkedIn to generate new business?
I have an important thought to share with you...
I see so many people share, like or comment on matters that don't relate to their interests.
"Have a Happy Monday" doesn't cut it for me!
I figure the LinkedIn algorithms learn what interests me, what industries I work in, what my topics of interest are, what skills I have, the type of people I communicate with.
It learns from what I do.
Being consistent then, around these topics, is a key part of my success strategy. It means my whole LinkedIn experience improves and delivers a better outcome.
I started to map this journey, and it turned out quite simple really!
#Linkedin#strategy for #success = #relevant #content
Justin Rowe of Louisville shared his simple formula for boosting your LinkedIn reach - that is, getting more people to see your posts. Try it for yourself.
Justin Rowe LinkedIn post:
Make a LinkedIn post and then engage on 10 other people's posts.
That's the best way to 10x your reach.
#business #marketing #linkedin #entrepreneurship
Here's another engagement strategy overview, from Nico de Bruyn of Phoenix. What's particularly useful is his approach to using hashtags.
Nico de Bruyn LinkedIn post:
I have had a few posts "trending" and have had some questions about my strategy!
30,000 foot view is to build a community, provide value and invest in relationships!
But for #'s my philosophy is 2 mainstream ones ( #marketing , #branding) and 2 niche (#nicomoves, #hashtag)
What time of day should I post?' is a common question. While Orlando Javien Jr is sharing his experience of video posts, his observation about timing is interesting. His post is also a good example of how to start a conversation by sharing an observation then asking for feedback.
He's also tagged a few of his contacts, drawing their attention to the post. A number of them responded with comments.
Orlando Javien Jr LinkedIn post:
When is the best time to post #video content on #Linkedin? I saw a huge increase in engagement when I posted late in the evening.
Wondering if its a fluke or not.
This is a shout out to Linkedin creators out there - Shay ☀️ Rowbottom String Nguyen Amy Perkins Rob Balasabas Jason Vana Zack Scriven Melanie Ruelas Melvyn Tan Mary Brandt, M.A.
Your wisdom is greatly appreciated!
#linkedinfam #brandstrategy #linkedinvideo
#entreprenurs #Motivation #inspiration #strategy