Podcast Instagram stories should be a big part of your marketing strategy for your business. Why? Over 500million people watch Instagram Stories every day! Join Zack Fowler & Andrew Knowles as they dive into the world of Instagram Stories and how you can use them in your business. 
Communication is key to business success ​ The most profitable businesses are fantastic communicators. This works all the way down from the likes of Apple to the local plumber who's always got a six month waiting list. But no business is a perfect communicator and many make serious mistakes which are losing them hundreds or thousands of pounds a da...
How to get noticed as a specialist in your field on LinkedIn  If you want to make new business contacts, get noticed as a specialist in your field and attract new leads, you should be on LinkedIn. And you should be engaging in, and initiating, conversations. I appreciate this is easier said than done. In my experience, many people are a little...
Prioritise your digital media marketing the right way  Stop wasting your time blogging.  I'm being serious - your time is too precious to waste on writing blog posts. Those minutes you commit to putting words on the page can only be used once. Once they're gone, that's it. You'll never get them back. So don't waste that time. Make th...
Free Facebook Overview eBook Facebook is a big part of the social media word. And you should be using it for your business. In this free eBook we will dive into the core components of what is Facebook. From your timeline, personal profile, business page and Facebook Ads.
"I don't get it. What's the point of Instagram Stories?" ​   I get questions like that a lot when I demonstrate Stories to people. Let me explain why you should be using Stories as part of your digital marketing. A brief guide to Instagram Stories   A Story is a post that's only visible for 24 hours. It's usually a photo or short vid...
How to impress your readers Copywriting and writing are the same. There are different types of copywriting, or writing, but they're all about putting words on the page. Words that will be read by others. The distinction, if you need one, between copywriting and writing is that copywriters create marketing material, such as ads, brochures and busine...
Writing a thoughtful tweet in 2019 ​   Writing a tweet is easy. Almost anyone can bash out a few words on a keyboard and fire their missile off to the world by hitting 'Tweet'. But there's a world of difference between an ordinary or regular 'tweet' and a 'great tweet'. If your timeline is anything like mine, it's overflowing with ordinary twe...
Be responsive with your customers  ​ This is a question I've heard several times recently, which is why I'm addressing it. Actually, the question is usually phrased as: "How do I have the last word in a private message conversation on Facebook?" And it's not from people who want to have the final say in an argument. The short answer is: You do...
Your website won't bring the results you want if it doesn't answer the question. ​ What question?  The one in the visitor's mind when your site springs into view on their browser. They won't have found their way to your website by accident. They'll have come with a purpose and behind that purpose is a question. For a few precious seconds, you'...